AI-Augmented Agency
Empowering Creativity with AI
Artificial Intelligence (AI) shook up the entire world in the last few years. The advent of AI in the creative industries has gone from infancy to transformational in a few short years. AI image, video, voiceover, music, and content generators have significantly impacted the industry, providing creative professionals with an arsenal of powerful tools that can greatly improve their productivity.
Instead of seeing AI as a threat, we recognise the immense potential of AI and have been actively experimenting, training and integrating these new AI capabilities into our creative services and workflow. We are proud to declare, we’re an AI-augmented agency now!
Core Values
What we believe
Clarity
Establish deep understanding through listening, research & analysis.
Creativity
Constantly challenge ourselves to create original and compelling work.
Innovation
Identify and adopt cutting-edge technology and techniques proactively.
Integrity
Value honest and mutually beneficial partnerships with our clients, employees and suppliers.
WE BELIEVE
TRUE CREATIVITY IS COMPELLING
Grow your brand with an award-winning creative agency in Singapore.
At Salt Creatives, crafting clear and compelling communication that stands out is our lifeblood. We design inspiring new ways to engage your target audiences, which balance bold experimentation with contextual nuance.
From digital to print advertising, email marketing to video animation and web development, our creative suite covers the full works.
WHAT OUR CLIENTS SAY
“Thank you for the collaboration over the past 2 years. You’ve been professional, creative and a definite joy to work with. I appreciate your attention to detail, timely follow-up, and of course your creative approach in bringing life to the artwork that we produce.
My team and I have confidence in the quality of work that you all produce, and we really appreciate the work and support in crafting our campaigns.”
Wong Min Wei (Ms)
Product Specialist
Biosensors Interventional Technologies Pte Ltd
“We are very grateful to all your timely and professional support in our digital outreach for past 18 months. Thanks, Tracy, Joanne and the whole team who have contributed so much in setting up the social platforms from scratch, developing the rich contents and maintaining the various platforms effectively.
The team has delivered great work with the limited budget. Will look out for opportunities to work together again.”
Anna Lee
Programme Executive
Fei Yue Community Services
“I just wanted to drop you a thank-you note for your support on our new office opening video.
The video has been launched globally a few weeks back, we’re still receiving compliments from colleagues all over the world, not just Singapore.
One of our local directors – and another director in our headquarter office – even told us it’s the best video our company has seen in years.”
DC
External marketing & communications
Biopharmaceutical company
“Adding another round of thank you to you and your creative team! It was indeed an awesome partnership. Hope to collaborate again in future!”
Z.S.
IT Marketing & Communications Specialist
Biopharmaceutical company
We would like to thank you for the KEYNOTE-XXX Overall Survival Blitz LBM (Leave Behind Mailer) that you have made for us. The LBM was very well received by the doctors. It was very nicely designed, with the key messages clearly displayed. We were able to have effective communications with our customers with the LBM.
Thank you so much for this collaboration and have a good year end ahead. Take care!😊
Y.H.
Biopharmaceutical company
OUR 5-STEP APPROACH
This is our modus operandi
1
AUDIENCE ANALYSIS
Start with a deep analysis of your audience mix: their values and motivations, inclinations and inhibitions, and (for B2B targets) their varying roles in the purchase cycle.
2
CONSUMER JOURNEY MAPPING
Plot out the possible points of engagement, from customer awareness to brand advocacy.
3
CONCEPTUALISE & CRAFT
Mastermind the content, creative and communication strategy for generating a magnified impact.
4
LIGHTS, CAMERA, ACTION
Develop communication and creative assets across different media channels and platforms.
5
OPTIMISE & SCALE
Review learnings and plan revisions for optimum ROI, based on campaign analytics and insights.
Seeing is believing
Take a look at some of our past work
OUR Clients
Those Who Believe in Our Ability
