If public advertising lets people know about you, email marketing lets you know about the people you should target. Done well, email marketing not only helps brands push out their offerings to many potential customers, but also pick out promising leads from their lists of prospects.
But pitching your product/service from the get-go, before your target audiences have warmed up to your brand as a credible source of value, is a sure way to turn many prospects off. This is where developing a solid content cadence, with valuable and timely content that informs and engages readers, is vital for opening a pathway for your sales pitch.
Pair this with compelling subject lines plus thoughtful design elements and layouts, and you’ll be ready to drive higher open and click-through rates.