Email marketing
that launches new customer journeys
If public advertising lets people know about you, email marketing lets you know about the people you should target. Done well, email marketing not only helps brands push out their offerings to many potential customers, but also pick out promising leads from their lists of prospects.
But pitching your product/service from the get-go, before your target audiences have warmed up to your brand as a credible source of value, is a sure way to turn many prospects off. This is where developing a solid content cadence, with valuable and timely content that informs and engages readers, is vital for opening a pathway for your sales pitch.
Pair this with compelling subject lines plus thoughtful design elements and layouts, and you’ll be ready to drive higher open and click-through rates.
At Salt Creatives, we help brands manage email marketing campaigns at an ecosystem level: from content planning and EDM creation, broadcast optimisation for different audience segments, to analytics and A/B testing. Speak with us to find out how you can identify and nurture promising leads through email marketing today.
At Salt Creatives, we help brands manage email marketing campaigns at an ecosystem level: from content planning and EDM creation, broadcast optimisation for different audience segments, to analytics and A/B testing. Speak with us to find out how you can identify and nurture promising leads through email marketing today.
