Did you know that your website’s visual design and layout alone shapes 75% of users’ judgements about your organisation’s credibility—according to research at Stanford University?1 A well-designed website is essential for building trust in your brand.
This includes a coherent information architecture and user interface (UI) with suitably treated visuals that align with your brand purpose and character. An integrated web development and user experience (UX) design process—in which user research, aesthetic insights and programming expertise informs every step of the project—best achieves this.
But an impressive website that can’t be easily loaded or found is a half-finished bridge to your prospects. That’s where mobile-responsive design, as well as search engine optimisation and marketing (SEO/SEM), are key to boosting your site’s visibility and accessibility—and increasing your business opportunities.
Fogg, B.J. Stanford Guidelines for Web Credibility (Stanford Persuasive Technology Lab). Retrieved from https://credibility.stanford.edu/guidelines/index.html
At Salt Creatives, we help brands develop tastefully-designed, mobile-responsive websites with seamless user interfaces, based on modern UX principles and their specific industry and branding considerations.
We also provide added search ranking optimisation services (SEO/SEM), to raise your profile and attract more potential customers. Speak with us to learn how you can build a credible, user-optimised website for your brand today.
At Salt Creatives, we help brands develop tastefully-designed, mobile-responsive websites with seamless user interfaces, based on modern UX principles and their specific industry and branding considerations.
We also provide added search ranking optimisation services (SEO/SEM), to raise your profile and attract more potential customers. Speak with us to learn how you can build a credible, user-optimised website for your brand today.