We were tasked to launch and manage all branding and marketing communications activities for frei ol Singapore. Our scope of work for frei ol includes branding, product visuals, marketing collateral, retail in-store presence, advertising (TVC and radio), social media management and retail activations. We launched frei ol in April 2017 officially with a brand campaign featuring Evelyn Tan, an ex-TCS actress, as their brand ambassador.
KEY VISUAL
Conceptualisation of designs and key visuals for print(pull-up) banners for their roadshow events.
Retail
Design of in-store shelftalkers to catch customers’ eyes in a crowded marketplace
Activation
Organised an event for frei ol at a Guardian outlet, engaging local celebrity Evelyn Tan as a spokesperson. The event saw a good turnout.
Radio
We scripted and produced radio ads in English and Mandarin for Frei ol and secured radio spots on Kiss 92 FM & UFM 100.3 to achieve an impressive attendance at the retail roadshows.
Audio Layer
Audio Layer
English Version
Chinese Version
SOCIAL MEDIA MANAGEMENT
We curate content, develop weekly posts for frei ol’s Facebook page and provide monthly reporting on a retainer basis.