portfolio-freiol-logo

We were tasked to launch and manage all branding and marketing communications activities for frei ol Singapore. Our scope of work for frei ol includes branding, product visuals, marketing collateral, retail in-store presence, advertising (TVC and radio), social media management and retail activations. We launched frei ol in April 2017 officially with a brand campaign featuring Evelyn Tan, an ex-TCS actress, as their brand ambassador.

KEY VISUAL

Conceptualisation of designs and key visuals for print(pull-up) banners for their roadshow events.

Design of in-store shelftalkers to catch
customers’ eyes in a crowded marketplace Retail Organised an event for frei ol at a Guardian outlet,
engaging local celebrity Evelyn Tan as a spokesperson.
The event saw a good turnout. Activation We scripted and produced radio ads in English and
Mandarin for Frei ol and secured radio spots on
Kiss 92 FM & UFM 100.3 to achieve an impressive
attendance at the retail roadshows. Radio English Version Chinese Version

SOCIAL MEDIA MANAGEMENT

We curate content, develop weekly posts for frei ol’s Facebook page and provide monthly reporting on a retainer basis.

Weekly
Post! Contest
Post! Festive
Post! Weekly
Post!

ARTWORK GALLERY

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