Core Values

What we believe

Clarity

Establish deep understanding through listening, research & analysis.

Creativity

Constantly challenge ourselves to create original and compelling work.

Innovation

Identify and adopt cutting-edge technology and techniques proactively.

Integrity

Value honest and mutually beneficial partnerships with our clients, employees and suppliers.

Salt Creatives Tree of Knowledge BookShelf

WE BELIEVE

TRUE CREATIVITY IS COMPELLING

Creating clear and compelling communication that stands out is our lifeblood. 

 

We know that great creatives marry artistic vision with scientific rigour to create gripping content. We balance bold experimentation with contextual nuance—to constantly find inspiring new ways to re-engage your audiences.

 

This is how we’ve built our reputation as an award-winning creative agency with a solid track record.

OUR 5-STEP APPROACH

This is our modus operandi

1

AUDIENCE ANALYSIS

Start with a deep analysis of your audience mix: their values and motivations, inclinations and inhibitions, and (for B2B targets) their varying roles in the purchase cycle.

2

CONSUMER JOURNEY MAPPING

Plot out the possible points of engagement, from customer awareness to brand advocacy.

3

CONCEPTUALISE & CRAFT

Mastermind the content, creative and communication strategy for generating a magnified impact. 

4

LIGHTS, CAMERA, ACTION

Develop communication and creative assets across different media channels and platforms.

5

OPTIMISE & SCALE

Review learnings and plan revisions for optimum ROI, based on campaign analytics and insights.

OUR Clients

Those Who Believe in Our Ability

Blog & News

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