Core Values

What we believe

Clarity

Establish deep understanding through listening, research & analysis.

Creativity

Constantly challenge ourselves to create original and compelling work.

Innovation

Identify and adopt cutting-edge technology and techniques proactively.

Integrity

Value honest and mutually beneficial partnerships with our clients, employees and suppliers.

Salt Creatives Tree of Knowledge BookShelf

WE BELIEVE

TRUE CREATIVITY IS COMPELLING

Creating clear and compelling communication that stands out is our lifeblood. 

 

We know that great creatives marry artistic vision with scientific rigour to create gripping content. We balance bold experimentation with contextual nuance—to constantly find inspiring new ways to re-engage your audiences.

 

This is how we’ve built our reputation as an award-winning creative agency with a solid track record.

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WE CREATE

WORKS THAT MAKE A DIFFERENCE

Cut through the clutter with creative content that intrigues and excites. We do it all—and we do it well.

BRANDING

Establish a distinctly memorable brand image.

Integrated Campaigns

Develop & execute successfully-run, holistic campaigns.

ADVERTISEMENT

Charm your audiences with ads that delight and persuade.

COLLATERAL / POSM / OOH

Transform traditional assets with fresh approaches.

WE CREATE

WORKS THAT MAKE A DIFFERENCE

Cut through the clutter with creative content that intrigues and excites. We do it all—and we do it well.

BRANDING

Establish a distinctively memorable character.

Integrated Campaigns

Designed for amplified impact.

ADVERTISEMENT

Charm your audiences with ads that delight and persuade.

COLLATERAL / POSM / OOH

Transform traditional assets with fresh approaches.

SOCIAL MEDIA MARKETING

Facebook, LinkedIn, Instagram—build your brand, not just buzz.

EMAIL MARKETING

Craft compelling lead-nurturing emails, newsletters and more.

WEB / UI / UX / SEO

Create integrated digital ecosystems that maximise impressions and click-throughs.

VIDEO & ANIMATION

Bring your ideas to life with captivating videos & animations.

WE SPECIALISE

IN END-TO-END DIGITAL MARKETING

Engage and connect with today’s digitally transformed consumers through an integrated digital ecosystem approach.

WE SPECIALISE

IN END-TO-END DIGITAL MARKETING

Engage and connect with today’s digitally transformed consumers through an integrated digital ecosystem approach.

SOCIAL MEDIA MARKETING

Facebook, LinkedIn, Instagram—build your brand, not just buzz.

EMAIL MARKETING

Craft compelling lead-nurturing emails, newsletters and more.

WEB / UI / UX / SEO

Create integrated digital ecosystems that maximise impressions and click-throughs.

VIDEO & ANIMATION

Bring your ideas to life with captivating videos & animations.

OUR 5-STEP APPROACH

This is our modus operandi

1

AUDIENCE ANALYSIS

Start with a deep analysis of your audience mix: their values and motivations, inclinations and inhibitions, and (for B2B targets) their varying roles in the purchase cycle.

2

CONSUMER JOURNEY MAPPING

Plot out the possible points of engagement, from customer awareness to brand advocacy.

3

CONCEPTUALISE & CRAFT

Mastermind the content, creative and communication strategy for generating a magnified impact. 

4

LIGHTS, CAMERA, ACTION

Develop communication and creative assets across different media channels and platforms.

5

OPTIMISE & SCALE

Review learnings and plan revisions for optimum ROI, based on campaign analytics and insights.

Seeing is believing

Take a look at some of our past work
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OUR Clients

Those Who Believe in Our Ability
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Blog & News

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