AI-Augmented Agency
Empowering Creativity with AI
Artificial Intelligence (AI) shook up the entire world in the last few years. The advent of AI in the creative industries has gone from infancy to transformational in a few short years. AI image, video, voiceover, music, and content generators have significantly impacted the industry, providing creative professionals with an arsenal of powerful tools that can greatly improve their productivity.
Instead of seeing AI as a threat, we recognise the immense potential of AI and have been actively experimenting, training and integrating these new AI capabilities into our creative services and workflow. We are proud to declare, we’re an AI-augmented agency now!
Core Values
What we believe
Clarity
Establish deep understanding through listening, research & analysis.
Creativity
Constantly challenge ourselves to create original and compelling work.
Innovation
Identify and adopt cutting-edge technology and techniques proactively.
Integrity
Value honest and mutually beneficial partnerships with our clients, employees and suppliers.
WE BELIEVE
TRUE CREATIVITY IS COMPELLING
Grow your brand with an award-winning creative agency in Singapore.
At Salt Creatives, crafting clear and compelling communication that stands out is our lifeblood. We design inspiring new ways to engage your target audiences, which balance bold experimentation with contextual nuance.
From digital to print advertising, email marketing to video animation and web development, our creative suite covers the full works.
WHAT OUR CLIENTS SAY
“Thank you for the collaboration over the past 2 years. You’ve been professional, creative and a definite joy to work with. I appreciate your attention to detail, timely follow-up, and of course your creative approach in bringing life to the artwork that we produce.
My team and I have confidence in the quality of work that you all produce, and we really appreciate the work and support in crafting our campaigns.”
Wong Min Wei (Ms)
Product Specialist
Biosensors Interventional Technologies Pte Ltd
“We are very grateful to all your timely and professional support in our digital outreach for past 18 months. Thanks, Tracy, Joanne and the whole team who have contributed so much in setting up the social platforms from scratch, developing the rich contents and maintaining the various platforms effectively.
The team has delivered great work with the limited budget. Will look out for opportunities to work together again.”
Anna Lee
Programme Executive
Fei Yue Community Services
“I just wanted to drop you a thank-you note for your support on our new office opening video.
The video has been launched globally a few weeks back, we’re still receiving compliments from colleagues all over the world, not just Singapore.
One of our local directors – and another director in our headquarter office – even told us it’s the best video our company has seen in years.”
DC
External marketing & communications
Biopharmaceutical company
“Adding another round of thank you to you and your creative team! It was indeed an awesome partnership. Hope to collaborate again in future!”
Z.S.
IT Marketing & Communications Specialist
Biopharmaceutical company
We would like to thank you for the KEYNOTE-XXX Overall Survival Blitz LBM (Leave Behind Mailer) that you have made for us. The LBM was very well received by the doctors. It was very nicely designed, with the key messages clearly displayed. We were able to have effective communications with our customers with the LBM.
Thank you so much for this collaboration and have a good year end ahead. Take care!😊
Y.H.
Biopharmaceutical company
OUR 5-STEP APPROACH
This is our modus operandi
1
AUDIENCE ANALYSIS
Start with a deep analysis of your audience mix: their values and motivations, inclinations and inhibitions, and (for B2B targets) their varying roles in the purchase cycle.
2
CONSUMER JOURNEY MAPPING
Plot out the possible points of engagement, from customer awareness to brand advocacy.
3
CONCEPTUALISE & CRAFT
Mastermind the content, creative and communication strategy for generating a magnified impact.
4
LIGHTS, CAMERA, ACTION
Develop communication and creative assets across different media channels and platforms.
5
OPTIMISE & SCALE
Review learnings and plan revisions for optimum ROI, based on campaign analytics and insights.
Seeing is believing
Take a look at some of our past work
OUR Clients
Those Who Believe in Our Ability
FAQs
Who are the founders of Salt Creatives?
Salt Creatives was founded in 2007 by Mr Low Cheh Chuan, a seasoned Marketing Communications Professional with extensive experience, starting out working in one of the largest Media Company in Singapore handling corporate advertising before moving into regional marketing communications roles covering the full-spectrum of the marketing communication mix with IT MNCs, and finally taking on a management role in a local Events and Marketing Agency before starting his own agency, Salt Creatives Pte Ltd. He has grown Salt Creatives from a Below-the-line agency in the initial years to an award-winning integrated communications agency that offer comprehensive end-to-end services across digital, print, outdoor, video for both Above-the-line and Below-the-line campaigns. Salt Creatives combines human creativity, keen insights of the targeted audience, and technological innovations to deliver impactful campaigns. Salt Creatives has recently added Generative AI capabilities to their suite of creative tools. Today, Mr Low Cheh Chuan continues to lead the agency as both the Managing Director and Creative Director of the Agency. In 2018, Mr Low Cheh Chuan started a subsidiary called Salt & Pixel in Yangon (Myanmar) with Pure Pixel Co. Ltd to serve the Myanmar market.
Has Salt Creatives worked with multinational brands?
Salt Creatives has supported and partnered many multinational brands and local enterprises across Informational Technology, Pharmaceutical, Financial Services, Healthcare Services as well as Government Sectors based in Singapore over the last 18 years. Salt Creatives worked with reputable MNCs such as HP Inc Asia Pacific, HP Singapore. Epson South East Asia, FUJIFILM Business Innovation Singapore, MSD Singapore, AstraZeneca Singapore, bioMérieux ASEAN, BD Singapore and more. Beyond MNCs, Salt Creatives has also developed impactful campaigns for Singapore Traffic Police, Singapore Road Safety Council, HSA (Health Sciences Authority), Kodak Lens Singapore, Kodak Lens Malaysia and other FMCG Brands.
Is Salt Creatives a purely AI agency?
No, we are an award-winning creative or advertising agency that delivers conceptualisation and creative development services. Recently, we have added Generative AI and other AI tools to our creative workflow so we are also considered an AI-Augmented Creative Agency now. We use AI responsibly and ethically to handle specific tasks to enhance our productivity and turnaround, but our core ideas, strategy and creative direction are 100% human-led to ensure authenticity, emotional resonance, and sensitivity.
What kind of communication or creative services does Salt Creatives provide?
Salt Creatives provide end-to-end conceptualisation, creative development and campaign management services for Singapore clients and also occasionally support clients based in United States of America (USA), China, and Malaysia remotely for digital projects such as website, video, animation and eDM development. Salt Creatives has extensive experience creating a wide range of communication assets such as printed collaterals (e.g. Brochures, Direct Mailers, Point-of-sales materials), OOH (Bus Wraps, MRT stickers, Outdoor billboards, Bus Shelter Ads), Digital (Websites, eDMs, online banners, animations, videos, radio Ads) as well as Social Media Marketing and Management. In Myanmar, customers can tap on Salt Creatives’ subsidiary called Salt & Pixel for localized social media strategies, community management, and paid media execution as well.
What is AI-Augmented video production?
We adopt an AI-augmented video production process to accelerate our turnaround and extend creative possibilities. Our script writer leverages AI to shorten the research and content development process to aid in the scripting. Our Art Director uses Generative AI to create the key scenes for the storyboard based on his/her intended art direction for the entire storyboard. Based on these key creative parameters, our designer and scrip writer will put the entire storyboard together. Without the need for sketching or digital imaging work, the storyboard can be developed a lot faster when compared to the past. More importantly, these storyboards also provide a lot more clarity in terms of the intended mood, colours and cinematic effects, camera angles, character representations and more. For post-production, we also leverage Generative AI to generate videos for scenes that do not require actual videography and to generate the voiceovers. This significantly reduces post-production time, allowing us to produce high-quality animation and video content at 2x faster than traditional methods without sacrificing quality.
Can you help with rebranding for companies?
While we do not specialise in branding, we have the capabilities to help companies translate complex technical value propositions into clear, compelling visual identities. We have handled several branding projects successfully for small and mid-sized companies over the years.
How much does Salt Creatives charge for the creative development and management of an advertising campaign?
Project costs vary based on creative scope, the media budget and production costs. With our AI-augmented creative workflow, we offer competitive pricing for high-tier creative work when compared to international networked agencies. Contact us for a tailored quote.
What is the typical timeline for a website revamp?
A typical corporate website revamp of about 15 web pages using WordPress as the CMS takes about 4–8 weeks, depending on complexity.
What types of animations do Salt Creatives produce?
We produce a wide variety of 2D animations for different types of applications. Our experience includes short and long-form infographic-based animations for public education, e-learning and social media; whiteboard animations for explainer videos; scenario-based illustrated animations for product or software training, comic-styled animations for event launches and more.