Our approach - Award-winning Creative Agency in Singapore

Step 1

Get the context right

•	Understanding the client’s brand, brief and challenges
•	Ask the right questions

Step 2

Study the precedents

•	Review past projects to learn from them
•	Don’t make the same mistakes
•	Offer new insights

Step 3

Survey the competition

•	Know what the competitors' are doing & saying
•	Deliver a compelling message over the competition

Step 4

Peer into the audience

•	Have deep analysis of the audience’s needs, motivations and psyche
•	Don’t assume research insights are always true

Step 5

Establish an integrated strategic plan

•	Brainstorm, debate and explore ideas
•	Customised messages for different touchpoints

Step 6

Tap the collective intelligence

•	Exchange perspectives and opinions.
•	Evaluate ideas critically, distill and refine to get the best

Step 7

Effective implementation brings a great idea to realisation

•	Execute well with great design, copy and direction
•	Implement well by being on time and on budget

Steps to effective
creative proposals