Start with a deep analysis of your audience mix: their values and motivations, inclinations and inhibitions, and (for B2B targets) their varying roles in the purchase cycle.
Plot out the possible points of engagement, from customer awareness to brand advocacy.
Mastermind the content, creative and communication strategy for generating a magnified impact.
Develop communication and creative assets across different media channels and platforms.
Review learnings and plan revisions for optimum ROI, based on campaign analytics and insights.