19 Apr 2021 Should you stop advertising on Facebook?
HOW THE BOYCOTT BEGAN
But all hell broke loose when Trump posted ‘when the looting starts, the shooting starts’, an incendiary comment which appears to given the ongoing Black Lives Matter movement—an activist group which has taken to the streets to protest for the rights of blacks against the backdrop of racially motivated police brutality. In (non) response, Facebook took a hands-off approach and left his controversial post up. For most, this was not a matter of political incorrectness, but the violation of human rights. Sportswear conglomerate Adidas has released a firm statement: “Racist, discriminatory, and hateful online content have no place in our brand or in society. As we focus on better practices within our company and communities to ensure lasting change in the fight against racism, Adidas and Reebok will also pause advertising on Facebook…”. Should YOU then stop advertising on platforms that have made controversial decisions and by extension, exposes its questionable values?
JUMPING ON THE ‘CANCEL CULTURE’ BANDWAGON… BUT AT WHAT COST?
WHAT YOU SHOULD CONSIDER AS A MARKETER
1″Hated in the Nation” is the sixth and final episode of the third series of British science fiction anthology series Black Mirror. Written by series creator and showrunner Charlie Brooker and directed by James Hawes, it premiered on Netflix on 21 October 2016. The episode is a murder mystery, and follows Detective Karin Parke (Kelly Macdonald) and her new partner Blue Coulson (Faye Marsay) who, together with the help of National Crime Agency officer Shaun Li (Benedict Wong), try to solve the inexplicable deaths of people who were targets of social media.
About the author
Ong Hui Wen
From creative content to technical pieces, I craft compelling copy based on a clear understanding of audience needs to surpass content marketing business KPIs.