We built the Alba brand for Melbourne Drugs Pte Ltd in Singapore from ground zero in 2015. We started with the Hawaiian range’s branding, product visuals and website, followed by setting up and maintaining Alba’s social media (Facebook), digital advertising, social media influencer engagements as well as bi-monthly activations and in-store presence.
This year, we enhanced Alba’s brand presence with newer creative assets for the Good & Clean and Volcanic Clay range. We also launched their Instagram, bus advertisements and completed their TVC along with 3 social media influencer videos.
